How It Started: The New Bar
Imbibe Magazine
JANUARY 3, 2024
As the alcohol-free category continues to expand with new zero-proof offerings , more spirit-free bottle shops and sober bars are opening across the country And the growth shows no signs of slowing. Gonzalez is the founder of Los Angeles’ The New Bar spirit-free bottle shop , which opened in July of 2022. But no alcohol.
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