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Diverse Or Divisive? Can Women Make It In The Whiskey Industry?

The Whiskey Wash

Young female creatives are working hard to bring whiskey to a diverse audience. Photo: OurWhisky Foundation Jo Hanley There has never been a more vocal period of inclusiveness in whiskey. Globally the percentage of female whiskey drinkers varies between 30 to 40%, so the industry would be foolish not to embrace diversity.

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Beyoncé Set To Launch SIRDAVIS Rye Whiskey

The Whiskey Wash

So, when fans on X (formerly Twitter) began noticing this mysterious, locked folder on Beyoncé’s media site with a cover image featuring a bottle of mahogany-colored liquid in a glass case , it fuelled speculation that the singer might be gearing up to launch her own whiskey brand. Where Will SIRDAVIS Whiskey Be Produced?

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Ole Smoky “Raises the Jar” in Partnership with Super Bowl Champion Jason Kelce

Chilled Magazine

Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S., sports, including Kelce.

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WhistlePig Invites You To Sip Slow Whilst Valtteri Bottas Drives Fast With New F1 Rye

The Whiskey Wash

WhistlePig Whiskey has teamed up with the Stake F1 Team KICK Sauber to launch a new limited edition whiskey: WhistlePig PiggyBack Rye: Stake F1® Team KICK Sauber Single Barrel. The new whiskey and partnership will see WhistlePig staking $1.77 The limited edition whiskey is now available online for $59.99 per 750ml bottle.

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Modern Movements & Cultural Collaborations – Johnnie Walker in the 21st Century

The Whiskey Wash

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

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WhistlePig, Brother’s Bond Launch Farm-Based Bourbons

Cheers

WhistlePig Whiskey and Brother’s Bond Bourbon have both rolled out limited-edition, farm-based expressions meant to benefit America’s farming industry. The idea being that regenerative agriculture can help foster quality whiskey for generations to come.

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8 Things You Should Know About Willett Distillery

VinePair

We all know Pappy and the Buffalo Trace Antique Collection can fetch a fortune at the auction block, but there’s another purveyor of grailed whiskeys worth studying: Willett Distillery. It would be another 60 or so years, however, before the family would get into the whiskey business. Located in Bardstown, Ky. — Distillery.

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