2021 Promotion Scotch Whiskey 
The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
The Whiskey Wash
AUGUST 15, 2024
Featuring pop-ups, exclusive events, content, and pub promotions, the partnership will support both brands’ commitment to their communities and ambitions for the future. Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so.
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The Whiskey Wash
OCTOBER 29, 2024
Credit: Diageo Johnnie Walker Princes Street is celebrating a monumental achievement, having officially welcomed over 1 million visitors from 141 countries since its opening in 2021. Johnnie Walker Princes Street has also gained an impressive “Net Promoter Score” of 85, which measures customer experience.
The Whiskey Wash
SEPTEMBER 16, 2024
Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.
The Whiskey Wash
MAY 13, 2024
Originally created by George Ballantine in 1865, the blend has grown into a brand synonymous with Scotch whisky worldwide – Ballantine’s was the world’s second highest-selling scotch whisky in 2021. Exploring the brand’s origins, heraldry, and geese – here is everything you need to know about Ballantine’s.
The Whiskey Wash
SEPTEMBER 29, 2024
After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. A Lagavulin Offerman 2 nd Edition bottling followed in 2021, launched for the US market and distillery visitors.
The Whiskey Wash
JULY 26, 2024
But, if you are looking for the complex profile of a well-aged single malt, an NAS blended scotch might not be right for you. In 2021, the expression won a Double Gold medal at the San Francisco World Spirits Competition. When all is said and done, it is subjective. If you enjoyed Red Label neat, then enjoy it neat!
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