Booze Business

JULY 9, 2024

Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. These drinks often include added vitamins, minerals, or other health-promoting ingredients. In addition, the longstanding idea of “drinking less but drinking better” continues to apply.

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Alcohol Infusions Craft Beer Beer 246

Guys Drinking Beer - Beer News

AUGUST 9, 2024

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Karl 1 Not to mention the Big Gretch beer released in Michigan in 2020 and 2021.

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Beer Happy Hour Craft Beer Promoter 246

Bar Magazine

JULY 17, 2024

Since being founded in 2021, Foodhak has celebrated and promoted healthy living through convenient and delicious food and believes this collaboration with Mercato Metropolitano is the next clear step in helping people to make healthier choices everyday.

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Beer Promoter Promotion Bar 52

The Whiskey Wash

SEPTEMBER 10, 2024

The hilarious promotional video features Bottas himself asking “What is fast?” He has previously driven for Williams and Mercedes, partnering Lewis Hamilton from 2017 until 2021. and concluding, “I am fast.” He has ten race wins to his name, and 1,797 career points.

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Gin Whiskey Highball Promoter 105

VinePair

MARCH 13, 2024

Its marketing manager, Anna Anderson, notes that while Chardonnay is the second most planted grape in Virginia, it’s not what people are necessarily looking for at a big wine event in France, where oceans of Chardonnay from France and elsewhere are promoted. The freshness is helped by the addition of 2 percent Sauvignon Blanc to the blend.

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Wine Promoter Promotion Bottling 111

Bar Magazine

APRIL 9, 2024

The World Drinks Awards are highly respected by both consumers and traders alike and are crucial in recognizing, rewarding and promoting the world’s best spirits to all markets. The selection process is rigorous and includes blind tasting by a carefully chosen panel of International experts.

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Rum Gin Promoter Promotion 52

Imbibe Magazine

OCTOBER 9, 2024

This year’s competition received more than 1,600 entries worldwide with 524 entrants making it to the early rounds, before Engel won top honors with her A Day in Life cocktail combining Licor 43 Original, Bokma Oude Friesche Genever, Hörner Pinot Noir Rosé 2021, and coffee. Julia Engel of Kœr bar.

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Bartender Bartending Bartending School Bitters 179

SevenRooms

JANUARY 4, 2024

Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Let these menu items speak for themselves.

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Promoter Promotion VIP Wine 98

The Whiskey Wash

AUGUST 15, 2024

Featuring pop-ups, exclusive events, content, and pub promotions, the partnership will support both brands’ commitment to their communities and ambitions for the future. Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so.

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Highball Pub Club Promoter 98

Spiritz

APRIL 21, 2024

It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. We are well on our way to achieving net-zero emissions by 2030.

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Promoter Promotion Hospitality Alcohol 102

The Whiskey Wash

OCTOBER 29, 2024

Credit: Diageo Johnnie Walker Princes Street is celebrating a monumental achievement, having officially welcomed over 1 million visitors from 141 countries since its opening in 2021. Johnnie Walker Princes Street has also gained an impressive “Net Promoter Score” of 85, which measures customer experience.

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Highball Promoter Promotion Gin 52

The Whiskey Wash

OCTOBER 6, 2024

In 2021 she was a judge on the panel for the World Whisky Awards and in 2021 she was named Communicator of the Year Scotland at the Whisky Magazine Icons of Whisky Awards. Promotion by stars like Beyonce, who transcend industries is so valuable for the industry as a whole.

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Whiskey Promoter Promotion 98

The Whiskey Wash

SEPTEMBER 16, 2024

The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. Scotch whisky exports have taken a huge hit in the first half of 2024. Data reveals that the value of scotch whisky exports fell by 18% to £2.1

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Promoter Promotion Bottling Scotch Whiskey 98

Spiritz

FEBRUARY 22, 2024

Rakshay is now working on promoting his product across India; targeting consumers who are bold, expressive and sophisticated. It took some time though for the idea to get off the ground and it was only in January 2021 that his company was selling Maya Pistola Agavepura, India’s first aged 100 percent agave spirit.

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Tequila Promoter Promotion Gin 105

VinePair

FEBRUARY 27, 2024

Average Price: $19 Rating: 90 See Review Forlorn Hope ‘Queen of the Sierra’ Red 2021 Coming from a 75-acre organically farmed vineyard in the Sierra Foothills is Forlorn Hope. Monkey Jacket 2021 This wine is so cool. It lands soft on the palate, but still has a nice grip and great acidity. Quintessential red blend vibes.

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Wine Live Music Live Music Alcohol 105

The Whiskey Wash

MAY 13, 2024

Originally created by George Ballantine in 1865, the blend has grown into a brand synonymous with Scotch whisky worldwide – Ballantine’s was the world’s second highest-selling scotch whisky in 2021. From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme.

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Nightclub Promoter Promotion Bottling 105

Cheers

MAY 8, 2024

We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. in early 2021 with a single cuveŽ of Marlborough sauvignon blanc produced for the American market. wine drinkers.”

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Wine Promoter Promotion Sommelier 75

Spiritz

SEPTEMBER 12, 2024

Indian single malts soared 144 percent in 2021-22, beating the 32 percent growth in Scotch, as per data from IWSR Drinks Market Analysis. Its strong presence in both on [1] trade and off-trade channels ensures that their products are accessible across various retail environments, while targeted promotions drive consumer interest and sales.

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Promoter Promotion Wine Bar 93

Dry Atlas

OCTOBER 16, 2024

Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. Their Red Martian IPA and West Coast IPA are among the best I’ve had.

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Beer Alcohol IPA Promoter 52

VinePair

JULY 18, 2024

From 2017 to 2021, overall wine exports increased by a whopping 67.2 The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. is comparatively straightforward” thanks to a bilateral trade promotion agreement. In fact, the increase in demand for wine is quite impressive.

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Wine Rum Promoter Promotion 101

Cheers

JULY 25, 2024

With WhistlePig’s annual release of FarmStock Beyond Bonded Rye Whiskey and Brother’s Bond Regenerative Grain Straight Bourbon Whiskey, a portion of bottle sales will support the regenerative agriculture coalition, Regenerate America, which is stewarded by Kiss the Ground , a non-profit promoting regeneration and healthy soil.

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Whiskey Promoter Promotion Bottling 68

The Whiskey Wash

AUGUST 20, 2024

In 2021, the conglomerate purchased a 50% stake in Armand de Brignac , the champagne brand owned by Beyoncé’s husband, Jay-Z. But as much as I used to enjoy cognac and promoted a lot of people’s liquor brands, she was like, ‘The next time I see you, you better have your own. I used to be the cognac queen. I’m still the cognac queen!

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Whiskey Alcohol Promoter Promotion 98

VinePair

JANUARY 30, 2024

Meanwhile, at Anspach and Hobday, a small brewery in South London, nitro porter now makes up 70 percent of production, from a standing start in the spring of 2021. to last year’s Nitrosurge , a can-top device that offers, so the promotional material had it, “the ultimate pouring experience from the comfort of your home.”

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Stout Pub Craft Beer Beer 140

Guys Drinking Beer - Beer News

JANUARY 8, 2024

Sapporo owns Stone on the West Coast, a subsidiary of Kirin owns New Belgium and Bell’s , Asahi’s now got Octopi in the Midwest … and I wouldn’t blame you for forgetting about the partnership that BeamSuntory established with Boston Beer in 2021. (If WGN-TV paid a visit to Banging Gavel’s new taproom.

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Beer Stout Craft Beer Pub 147

Bar Magazine

DECEMBER 20, 2023

Macmillan’s new initiative aims to promote the understanding of and access to cancer support services for under-served groups. The project will work in areas of economic deprivation and with ethnically diverse communities and a proportion of the funds raised by Greene King team members and customers will directly support the initiative.

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Pub Promoter Promotion Bar 52

VinePair

OCTOBER 17, 2024

Credit: Roberto Rosales On Indigenous People’s Day in 2021, the couple launched the Native Land Campaign , a collaborative initiative across North America to pay homage to the native lands on which craft beers are brewed. Since its first year, the Native Land collaboration has raised over $100,000 in donated funds.

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Beer Craft Beer Tinctures Pilsner 72

VinePair

OCTOBER 2, 2024

A couple of weeks later, the Jonas Brothers posted a YouTube video from London with their own self-promotional variation, in which a moderator and one of the brothers attempted to “split the J” on a custom-made pint glass with the siblings’ last name on it. A TikTok from a teary-eyed traveler in Dublin on Sept. 4 quickly hit 1.3

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Pub Beer Stout Promoter 102

VinePair

NOVEMBER 30, 2023

But it controls every other promotional lever that a beer company needs to succeed, from powerful branding expertise, to name-brand talent (ish; I have yet to meet another 35-year-old who knows who Rusty Featherstone is), to promotional channels that would otherwise cost third-party firms an arm and a leg. Boston Beer Co.

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Beer Promoter Promotion Inventory 100

Chilled Magazine

MARCH 4, 2024

This is why there is no difference between EU & US Absinthe, respectively 35 ppm and 10 ppm, an argument often used to promote European Absinthe over American Absinthe. In 2021, Absinthia expanded her horizons by acquiring Nickel Dime cocktail syrups, a venture in which she had been a founding partner.

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Digestif Gin Alcohol Wine 246

The Whiskey Wash

JULY 26, 2024

million liters is mostly focused on a select number of vintage releases and the internationally promoted blend Hankey Banister. Highland Park was one of the forerunners of the single malt revival, marketing themselves as a single malt and promoting themselves globally as early as 1979. Their modest capacity of 1.8

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Promoter Promotion Bottling 105

VinePair

MARCH 1, 2024

The Kentucky Distillers Association (KDA) is a non-profit organization that promotes and protects the state’s spirits industry. Three years later, Willett Distillery was promoted from Craft to Proof level under KDA guidelines , indicating that the distillery’s inventory surpassed 10,000 barrels.

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Whiskey Promoter Promotion Bottling 105

Cheers

MAY 20, 2024

After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021. The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.

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Promoter Promotion Vodka Tequila 93

Cheers

JANUARY 26, 2024

Growth remained stalled in 2019, but rebounded in 2021, as the on-premise returned with Covid-19 fading. Alternative packaging — wines in cans or boxes, or any packaging that promotes small-consumption or on-the-go drinking — will increase wine’s appeal.

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Wine Alcohol Promoter Promotion 81

PubClub

DECEMBER 12, 2023

” In 2021, the epic trek of Yunnan’s ‘wandering Asian elephants’ going north and returning to the south has attracted global attention. They will have a series of visits and exchanges in various places in Kunming as well.

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Promoter Promotion 52

VinePair

OCTOBER 9, 2024

importers and distributors should take more note of and promote the Lauduns, the Liracs, the Gigondases, the Costières de Nîmes, and many others that soar in quality. Yes, Côtes du Rhône is the backbone of the Southern Rhône, accounting for almost 50 percent of the production — it’s familiar and easy to sell — but U.S. Fresh and spicy.

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Wine Promoter Promotion Bottling 97

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. A Lagavulin Offerman 2 nd Edition bottling followed in 2021, launched for the US market and distillery visitors.

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Rum Beer Bottling Promoter 98

The Whiskey Wash

JULY 26, 2024

In 2021, the expression won a Double Gold medal at the San Francisco World Spirits Competition. Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website. When all is said and done, it is subjective. If you enjoyed Red Label neat, then enjoy it neat!

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Highball Bottling Promoter Promotion 98