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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

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Ole Smoky “Raises the Jar” in Partnership with Super Bowl Champion Jason Kelce

Chilled Magazine

Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S., Ole Smoky has been recognized on the Inc.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. These drinks often include added vitamins, minerals, or other health-promoting ingredients. In addition, the longstanding idea of “drinking less but drinking better” continues to apply.

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A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Karl 1 Not to mention the Big Gretch beer released in Michigan in 2020 and 2021.

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Sanjit Padhi Appointed as CEO of ISWAI

Spiritz

The International Spirits & Wines Association of India (ISWAI) has named industry veteran Sanjit Padhi as its new Chief Executive Officer (CEO), succeeding Nita Kapoor, who has led the association since 2021.

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Germany Takes the Crown at the 2024 Licor 43 Bartender & Baristas Challenge

Imbibe Magazine

This year’s competition received more than 1,600 entries worldwide with 524 entrants making it to the early rounds, before Engel won top honors with her A Day in Life cocktail combining Licor 43 Original, Bokma Oude Friesche Genever, Hörner Pinot Noir Rosé 2021, and coffee. Julia Engel of Kœr bar.

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National Absinthe Day: Celebrating the Mystique of the Green Fairy

Chilled Magazine

This is why there is no difference between EU & US Absinthe, respectively 35 ppm and 10 ppm, an argument often used to promote European Absinthe over American Absinthe. In 2021, Absinthia expanded her horizons by acquiring Nickel Dime cocktail syrups, a venture in which she had been a founding partner.

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