Craft Breweries Are Simplifying to Broaden Interest
Imbibe Magazine
SEPTEMBER 23, 2024
Bars were closed but people still drank beer, and cans could be another conduit for communicating their mission. In early 2021, they debuted Dyke Beer , working with Brooklyn’s Wild East Brewing to create an approachable saison, the label featuring a dog and cat playing pool. A bad experience with bitter beers can linger.
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