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This Week's Beer News: Asahi Acquiring Octopi Edition.

Guys Drinking Beer - Beer News

Not only is Octopi going to start brewing Asahi Ultra Dry for this continent, but per the press release they’ll also apparently be brewing beer for a Czech brand owned by Asahi called Kozel, at a time when Czech-style beers are still in their ascendancy. The Mad Tap , a self-pour beer bar in Tipton, is now open.

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A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

I can’t believe beer and spirits makers are still doing s**t like this. But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper.

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Premiumization is most notable in spirits.

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Foodhak and Mercato Metropolitano bring ‘night out’ healthy eating to life 

Bar Magazine

Foodhak announces partnership with food market’s latest bar In an exciting move, revolutionary and innovative healthy snack brand, Foodhak ( www.foodhak.com ), has partnered with Mercato Metropolitano (Elephant & Castle) and its brand new bar ‘The Beer Shack’.

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How Guinness Led a Modern Nitro-Stout Takeover of Britain’s Pubs

VinePair

This pub, reopened in November last year, is run by Dubliner Oisín Rogers and Guinness has quickly become a central part of its appeal: More than 60 percent of the beer sold here is Ireland’s famous stout. Now it’s the most fashionable beer in the country, a social-media staple, a key part of many young drinkers’ online personalities.

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Q&A with Mikey McFerran, Founder of Good Time Brewing

Dry Atlas

Mikey shares his journey from a seasoned bar industry professional to the non-alcoholic beer space. Mikey discusses the challenges of crafting a non-alcoholic beer that rivals traditional brews in taste and quality, plus his vision for making non-alcoholic options a norm in social settings. She was a regular at my first bar, Bua.

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