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This Week's Beer News: Asahi Acquiring Octopi Edition.

Guys Drinking Beer - Beer News

Not only is Octopi going to start brewing Asahi Ultra Dry for this continent, but per the press release they’ll also apparently be brewing beer for a Czech brand owned by Asahi called Kozel, at a time when Czech-style beers are still in their ascendancy. The Mad Tap , a self-pour beer bar in Tipton, is now open.

Beer 147
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A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

I can’t believe beer and spirits makers are still doing s**t like this. But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper.

Beer 246
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Exploring the Best Non-Alcoholic Beers Across the US

Dry Atlas

Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. Their Red Martian IPA and West Coast IPA are among the best I’ve had.

Beer 52
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More Than Just IPA: Across America, Craft Beer Has Surprising Pockets of Regionality

VinePair

But at the Spoetzl Brewery in Shiner, Texas, the vast majority of sales come from a very different beer style. Seven out of every 10 beers we sell is Shiner Bock,” says Nick Weiland, the brewery’s brand director. Although the dominance of India Pale Ale has led to memes, rants, and Reddit posts about craft beer’s homogeneity, the U.S.

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

Beer 104
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The State of the Booze Business: What Does the Future Hold?

Booze Business

This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Premiumization is most notable in spirits.

Alcohol 246
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Next Wave Awards Brewery of the Year: Bow & Arrow Brewing Co.

VinePair

Most beer historians will tell you that the American brewing industry began to take shape when Germans and Austrians came to the New World, bringing their techniques and ingredients with them. Beer became a way to expand on my culinary interests, so we like to incorporate local indigenous ingredients when we can.”

Beer 72