Remove 2021 Remove Beer Remove Promotion
article thumbnail

A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

I can’t believe beer and spirits makers are still doing s**t like this. But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper.

Beer 246
article thumbnail

This Week's Beer News: Asahi Acquiring Octopi Edition.

Guys Drinking Beer - Beer News

Not only is Octopi going to start brewing Asahi Ultra Dry for this continent, but per the press release they’ll also apparently be brewing beer for a Czech brand owned by Asahi called Kozel, at a time when Czech-style beers are still in their ascendancy. The Mad Tap , a self-pour beer bar in Tipton, is now open.

Beer 147
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of the Booze Business: What Does the Future Hold?

Booze Business

This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. Premiumization is most notable in spirits.

Alcohol 246
article thumbnail

More Than Just IPA: Across America, Craft Beer Has Surprising Pockets of Regionality

VinePair

But at the Spoetzl Brewery in Shiner, Texas, the vast majority of sales come from a very different beer style. Seven out of every 10 beers we sell is Shiner Bock,” says Nick Weiland, the brewery’s brand director. Although the dominance of India Pale Ale has led to memes, rants, and Reddit posts about craft beer’s homogeneity, the U.S.

article thumbnail

A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

Beer 105
article thumbnail

How Guinness Led a Modern Nitro-Stout Takeover of Britain’s Pubs

VinePair

This pub, reopened in November last year, is run by Dubliner Oisín Rogers and Guinness has quickly become a central part of its appeal: More than 60 percent of the beer sold here is Ireland’s famous stout. Now it’s the most fashionable beer in the country, a social-media staple, a key part of many young drinkers’ online personalities.

Stout 140
article thumbnail

Can You ‘Split the G’? How Gulping Guinness Became an Online Phenomenon

VinePair

That new phenomenon is called “splitting the G,” in which drinkers try to swallow enough beer on their first drink that the line between liquid and foam ends up halfway through the “G” of the Guinness brand on the glass. You’re not really enjoying the beer properly. You’re not really enjoying the beer properly. 4 quickly hit 1.3

Pub 111