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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

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The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

Alcohol 246
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Exploring the Best Non-Alcoholic Beers Across the US

Dry Atlas

Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. Their Red Martian IPA and West Coast IPA are among the best I’ve had.

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Sanjit Padhi Appointed as CEO of ISWAI

Spiritz

The International Spirits & Wines Association of India (ISWAI) has named industry veteran Sanjit Padhi as its new Chief Executive Officer (CEO), succeeding Nita Kapoor, who has led the association since 2021.

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Beyoncé Set To Launch SIRDAVIS Rye Whiskey

The Whiskey Wash

Well, according to information publicly accessed via the Alcohol and Tobacco Tax and Trade Bureau ’s COLA Registry, the label for SIRDAVIS Rye Whiskey was approved on 30th January 2024. In 2021, the conglomerate purchased a 50% stake in Armand de Brignac , the champagne brand owned by Beyoncé’s husband, Jay-Z.

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The 2024 Wine Growth Brands Awards — What’s Driving sales

Cheers

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.

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National Absinthe Day: Celebrating the Mystique of the Green Fairy

Chilled Magazine

Absinthe is formally a Digestif, defined by Wikipedia as an alcoholic beverage served after a meal, traditionally believed to aid digestion even though there is not strong evidence to support this. I have hundreds of them, all sorted by base alcohol, on my website. That was a marketing gimmick in the 1990s. What can I mix it with?

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