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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

Promotion 111
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The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

Alcohol 246
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Sanjit Padhi Appointed as CEO of ISWAI

Spiritz

The International Spirits & Wines Association of India (ISWAI) has named industry veteran Sanjit Padhi as its new Chief Executive Officer (CEO), succeeding Nita Kapoor, who has led the association since 2021.

Promotion 110
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Beyoncé Set To Launch SIRDAVIS Rye Whiskey

The Whiskey Wash

Well, according to information publicly accessed via the Alcohol and Tobacco Tax and Trade Bureau ’s COLA Registry, the label for SIRDAVIS Rye Whiskey was approved on 30th January 2024. In 2021, the conglomerate purchased a 50% stake in Armand de Brignac , the champagne brand owned by Beyoncé’s husband, Jay-Z.

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National Absinthe Day: Celebrating the Mystique of the Green Fairy

Chilled Magazine

Absinthe is formally a Digestif, defined by Wikipedia as an alcoholic beverage served after a meal, traditionally believed to aid digestion even though there is not strong evidence to support this. I have hundreds of them, all sorted by base alcohol, on my website. That was a marketing gimmick in the 1990s. What can I mix it with?

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Why Younger Consumers Aren’t Drinking Wine

Cheers

Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Growth remained stalled in 2019, but rebounded in 2021, as the on-premise returned with Covid-19 fading. The younger consumers are also interested in moderation.

Wine 106
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Championing Change Making Big Impact

Spiritz

It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. We are well on our way to achieving net-zero emissions by 2030.

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