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The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.
The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
The International Spirits & Wines Association of India (ISWAI) has named industry veteran Sanjit Padhi as its new Chief Executive Officer (CEO), succeeding Nita Kapoor, who has led the association since 2021.
Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.
Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Growth remained stalled in 2019, but rebounded in 2021, as the on-premise returned with Covid-19 fading. The younger consumers are also interested in moderation.
It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. We are well on our way to achieving net-zero emissions by 2030.
Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. Their Red Martian IPA and West Coast IPA are among the best I’ve had.
Well, according to information publicly accessed via the Alcohol and Tobacco Tax and Trade Bureau ’s COLA Registry, the label for SIRDAVIS Rye Whiskey was approved on 30th January 2024. In 2021, the conglomerate purchased a 50% stake in Armand de Brignac , the champagne brand owned by Beyoncé’s husband, Jay-Z.
Meanwhile, at Anspach and Hobday, a small brewery in South London, nitro porter now makes up 70 percent of production, from a standing start in the spring of 2021. to last year’s Nitrosurge , a can-top device that offers, so the promotional material had it, “the ultimate pouring experience from the comfort of your home.”
Mikey shares his journey from a seasoned bar industry professional to the non-alcoholic beer space. Mikey discusses the challenges of crafting a non-alcoholic beer that rivals traditional brews in taste and quality, plus his vision for making non-alcoholic options a norm in social settings.
From 2017 to 2021, overall wine exports increased by a whopping 67.2 The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. Younger consumers are gravitating towards fresh, low-alcohol wines.” is comparatively straightforward” thanks to a bilateral trade promotion agreement.
Average Price: $19 Rating: 90 See Review Forlorn Hope ‘Queen of the Sierra’ Red 2021 Coming from a 75-acre organically farmed vineyard in the Sierra Foothills is Forlorn Hope. Monkey Jacket 2021 This wine is so cool. It lands soft on the palate, but still has a nice grip and great acidity. Quintessential red blend vibes.
While creators have been shaking up the ad landscape, cashing in on private-label goods, and even launching ghost restaurants, they’ve only begun to dip their toes into the beverage-alcohol industry. AFM doesn’t “control the pipes” through which its media empire reaches all those eyeballs — those belong to Instagram, TikTok, and YouTube.
According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.
Something else you might not have known: The production of white Rhône wines, currently at 12 percent, is increasing, both in the Côtes du Rhône and other appellations, a response to growing consumer demand for lighter, less alcoholic wines. The wines are well worth it. The ‘22 vintage is currently in stores. Fresh and spicy.
Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz today. Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation.
When asked about the rebirth of Kentucky Common, longtime Louisville beer promoter Michael Moeller credits a handful of breweries, including Against the Grain , Dreaming Creek , and Apocalypse Brew Works , where owner Leah Dienes helped to create the modern style guidelines that were later picked up by others.
After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. A Lagavulin Offerman 2 nd Edition bottling followed in 2021, launched for the US market and distillery visitors. Who Owns The Lagavulin Distillery?
The bottles best suited for some time in the fridge are typically fruit-forward, have refreshing acidity, and lower levels of alcohol and tannin. Not unlike a certain macro-beer brand promotion back in the day, the label on this wine turns from white to blue when chilled, indicating the perfect temperature for consumption.
Mikey shares his journey from a seasoned bar industry professional to the non-alcoholic beer space. Mikey discusses the challenges of crafting a non-alcoholic beer that rivals traditional brews in taste and quality, plus his vision for making non-alcoholic options a norm in social settings.
million liters of alcohol per annum. In 2021, Glenfarclas announced a collaboration with the survival horror game, Resident Evil, or Biohazard, in celebration of the game’s 25th anniversary. There was almost no promotion surrounding the Glenfarclas Biohazard release, meaning that it has flown under the radar somewhat.
Absinthe is formally a Digestif, defined by Wikipedia as an alcoholic beverage served after a meal, traditionally believed to aid digestion even though there is not strong evidence to support this. I have hundreds of them, all sorted by base alcohol, on my website. That was a marketing gimmick in the 1990s. What can I mix it with?
The spirits sector showed resilience in 2023, navigating through the choppy wake of the pandemic and maintaining our market share lead of the total beverage alcohol market,” said DISCUS president/CEO Chris Swonger. After decades of declines in drunk driving fatalities, the latest data show alcohol-impaired driving is on the rise.
1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).
Canadian whisky has unique differences among consumer demographics when compared to other whiskey categories, according to a 2022 MRI-Simmons USA National Consumer Study on the beverage alcohol that participants drank in the past six months. The survey found that Canadian whisky appeals to more women than any other whiskey, with 41.8%
Heineken pitched its non-alcoholic line extension in an “Ant-Man” collaboration so lazy it’s making me mad to think about it a year later. Budweiser: I was wrong when I predicted that ABI would force the King of Beers to fully abdicate its one-time throne after benching the brand for Super Bowl LV in 2021. It’s just scared, man.
Hop water in its simplest form, your standard non-alcoholic seltzer infused with hops is a rare sighting on store shelves across the country. I like non-alcoholic beer just fine, but its hard to make and caloric to drink. Is it a more flavorful club soda or a brighter, lighter non-alcoholic craft beer?
This new partnership promises to step-change Shandy Shack’s already strong current growth, helping it to better reach the 40% of adults seeking to moderate their alcohol consumption with balanced, enjoyable options. Since 2021, Shandy Shack has won numerous awards for product quality, including six Great Taste stars across four products.
Instead, it serves to promote enjoyable notes of tart plum jelly, Graham crackers, and brown sugar. That alcohol content does more heavy lifting than its age, amplifying its sweet and attractive flavors and aromas. But those stellar expressions shouldnt distract from Makers Marks flagship, entry-level offering. percent ABV.
While Clynelish continued to produce its signature waxy and maritime malt, primarily for blending, Brora lay dormant until 2021, its legacy preserved in a limited number of highly sought-after bottlings. million litres of alcohol. Brora officially reopened in May 2021, marking the culmination of years of meticulous restoration.
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