Spiritz
SEPTEMBER 27, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Cheers
SEPTEMBER 26, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof is the number one brand in the fastest growing adult beverage category, and meets growing consumer demand for a flavorful and sophisticated, yet accessible spirits alternative,” says Sally Grimes, CEO, Diageo North America.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Drinkhacker
FEBRUARY 12, 2025
The brand is involved in several breadfruit initiatives and operates a zero waste facility. In 2020, the Alcohol and Tobacco Tax and Trade Bureau (TTB) amended the US federal standard of identity of vodka, removing the phrase to be without distinctive character, aroma, taste, or color. I hope that vodka produced and sold in the U.S.
Imbibe Magazine
AUGUST 30, 2024
Slightly Mighty clocks in at 4 percent ABV and 95 calories and gets its full-bodied texture from monk fruit, a Chinese melon that’s also used to make zero-calorie sweeteners beloved by the keto set. percent ABV, it’s one of the lowest-proof beers in the category.
A Bar Above
DECEMBER 21, 2023
Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. However, as reflected in the 2020 Cocktail Trends Report , the #1 trend is low/no alcohol drinks. that all made “mocktails” a dirty word.
Dry Atlas
SEPTEMBER 25, 2024
My rebellious side has embraced a love for Monday since 2020. Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch.
VinePair
MAY 16, 2024
Tell You What… It’s hard to pinpoint a Gonster Zero for who first made the drink, but plenty of people online want the valor (without necessarily offering any proof). As early as 2020, however, well-followed Irish TikToker Daragh Curran began posting his own Guinness and Monster mash-ups. Today he has over 400,000 followers.)
Expert insights. Personalized for you.
107 
Let's personalize your content