Why Craft Breweries Are Still Launching Hard Seltzer Brands
VinePair
NOVEMBER 18, 2024
Credit: Seventh Son Brewing Greek Cheek first approached hard seltzer from the “White Claw model,” Price says, creating a neutral base flavored with tinctures, and no sugar added after fermentation. The brewery’s spinoff hard seltzer brand, Le Squawk, debuted in summer 2020 with lime, tangerine, and passion fruit flavors. Nobody cared.”
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