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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

My rebellious side has embraced a love for Monday since 2020. Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. However, as reflected in the 2020 Cocktail Trends Report , the #1 trend is low/no alcohol drinks. that all made “mocktails” a dirty word.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

While many booze-free spirits brands attempt to recreate the profile of typical spirits using alternative ingredients, Almave is actually dealcoholized tequila , meaning it’s produced with the same methods used to produce the beloved spirit. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla.

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25 Bartending Blogs That you should check out in 2022

Today's Bartender

Favorite Post : Tequila 15. Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Julia’s writing is fun, on trend, and necessary for any bartender to read in the 2020’s. The amount of in-depth research and information that goes into their articles is crazy.