Diageo acquires Ritual Zero Proof
Spiritz
SEPTEMBER 27, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
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