Remove 2020 Remove Liquor Remove Zero-Proof
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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof is the number one brand in the fastest growing adult beverage category, and meets growing consumer demand for a flavorful and sophisticated, yet accessible spirits alternative,” says Sally Grimes, CEO, Diageo North America.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Surprisingly, the origin word “mocktail” doesn’t come from a sober mixologist but instead from a 1979 Libbey Glass advertisement targeting both alcohol-drinkers and those who abstain from liquor. However, as reflected in the 2020 Cocktail Trends Report , the #1 trend is low/no alcohol drinks. that all made “mocktails” a dirty word.

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Beware the ‘Gonster,’ Social Media’s Viral Guinness-Monster Mashup

VinePair

Tell You What… It’s hard to pinpoint a Gonster Zero for who first made the drink, but plenty of people online want the valor (without necessarily offering any proof). As early as 2020, however, well-followed Irish TikToker Daragh Curran began posting his own Guinness and Monster mash-ups. Today he has over 400,000 followers.)

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25 Bartending Blogs That you should check out in 2022

Today's Bartender

From the latest in industry news & culture to beautiful cocktails, to the deadly specific details on the different types of liquor , you’ll find the answers to all of your bartending questions (and more) throughout these websites. Julia’s writing is fun, on trend, and necessary for any bartender to read in the 2020’s.

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A Guide to Spirit-Free Bottle Shops

Imbibe Magazine

Spirit-free bars and bottle shops are popping up across the United States, and curious consumers can now peruse aisles of zero-proof spirits, wine, beer, and RTDs. Arizona The Nixer (So)Bar (Phoenix) After Brad Bridwell quit drinking in June 2020, he explored the alcohol replacements he found online. ” she said.

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Cannabis and CBD Beverages On The Rise

Cheers

Cannabis benefitting from the zero proof movement Just 10 years ago, cannabis and CBD-infused beverages were not how they are today. The growing “zero proof movement has caused health-conscious consumers to move away from alcohol beverages. Theres the NA beer and mocktail markets, and even zero proof alcohol.