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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. However, as reflected in the 2020 Cocktail Trends Report , the #1 trend is low/no alcohol drinks. that all made “mocktails” a dirty word.

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

Gin Monday Gin I have tried so many gin alternatives… I hated gin as a drinker, but as a sober mom, a quality G&T tastes like cheating in the best way possible. Monday Gin tastes like gin. My rebellious side has embraced a love for Monday since 2020. It packs a punch. Grab Monday.

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Beware the ‘Gonster,’ Social Media’s Viral Guinness-Monster Mashup

VinePair

Tell You What… It’s hard to pinpoint a Gonster Zero for who first made the drink, but plenty of people online want the valor (without necessarily offering any proof). As early as 2020, however, well-followed Irish TikToker Daragh Curran began posting his own Guinness and Monster mash-ups. Today he has over 400,000 followers.)

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $39 / 23.7

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

Founded in 2020, Wilderton was originally a non-alcoholic distillery crafting non-alcoholic spirits with botanicals from the Pacific Northwest. Price: $37 / 750 mL bottle Ritual Zero Proof Established in 2019, Chicago-based Ritual Zero Proof currently offers non-alcoholic whiskey , gin, tequila, rum , and aperitif alternatives.

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