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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.
Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and ZeroProof. However, as reflected in the 2020 Cocktail Trends Report , the #1 trend is low/no alcohol drinks. that all made “mocktails” a dirty word.
Gin Monday Gin I have tried so many gin alternatives… I hated gin as a drinker, but as a sober mom, a quality G&T tastes like cheating in the best way possible. Monday Gin tastes like gin. My rebellious side has embraced a love for Monday since 2020. It packs a punch. Grab Monday.
Tell You What… It’s hard to pinpoint a Gonster Zero for who first made the drink, but plenty of people online want the valor (without necessarily offering any proof). As early as 2020, however, well-followed Irish TikToker Daragh Curran began posting his own Guinness and Monster mash-ups. Today he has over 400,000 followers.)
Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $39 / 23.7
Founded in 2020, Wilderton was originally a non-alcoholic distillery crafting non-alcoholic spirits with botanicals from the Pacific Northwest. Price: $37 / 750 mL bottle Ritual ZeroProof Established in 2019, Chicago-based Ritual ZeroProof currently offers non-alcoholic whiskey , gin, tequila, rum , and aperitif alternatives.
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