Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers
VinePair
OCTOBER 23, 2024
Until fairly recently, gin was considered an “old person’s drink” here in the U.S. The Covid-19 pandemic and its stay-at-home order only accelerated gin’s journey from professional back bars onto home bar carts nationwide, with volume sales swelling by 2.5 million cases in 2020. million cases in 2020. to $28.30) segments.
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