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Brandy and Cognac Trends for 2024

Cheers

What goes up must come down, and thats been the case with the brandy and Cognac category. Volume consumption for the brandy and Cognac category declined 10.2% Just one of the leading brands, Sazeracs Paul Masson brandy, posted growth in 2023, and that was a scant 0.3% in 2023 to pre-Covid levels of 12.8

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We’re Recapping Chilled 100 ELEVATE 2023: Agave for All!!

Chilled Magazine

The Agave for All seminar, brought to ELEVATE by Proximo Spirits and Southern Glazers Wine & Spirits, included an intro to tequila, including its origins from the agave plant and how it influences the industry today. In 1600, the Marquis of Altamira built the first commercial distillery in the town of Tequila, near present-day Jalisco.

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We Celebrate 90 Years of Hood River Distillers with President and CEO David Ballew

Chilled Magazine

In 2020, generational family member Ronald Dodge, Executive Vice Chair, handed the reins of the company to industry veteran David Ballew, who was subsequently named President and CEO in 2022. For example, Batanga Tequila is a 100% agave tequila that highlights the agave and enhances a margarita rather than getting overpowered.

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In the Limelight: Apple

Chilled Magazine

At NYC’s beloved Dante (#1 Best Bar in North America, 2019 & 2020) , Beverage Training Director Renato Tonnelli, who was recently crowned 2023 US World Class Bartender of the Year, has reimagined the 90’s classic Appletini, highlighting the seasonal flavor to create a crisp, herbaceous and elegant drink. Apple Brandy.75

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Making a bold statement though Indian Agave spirit

Spiritz

In a certain way, the coronavirus-triggered pandemic in 2020 opened up a new route for the Delhibased Rakshay Dhariwal when he discovered the potential of Indiangrown wild Agave Americana and ventured into crafting Maya Pistola Agavepura (pronounced ‘pureah’), Asia’s first premium aged 100 percent agave spirit.

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GSN Alert: New Spirits Releases 3.29.24

Good Spirits News

(SRP $89.99) SAGAMORE SPIRIT MANHATTAN FINISH RYE WHISKEY Following a 2020 Distiller’s Select release, Sagamore Spirit has announced the return of their Manhattan Finish Rye. This 2024 release uses a 4-year-old straight rye whiskey and finishes it in separate vermouth, bitters, and cherry brandy barrels for 20 months. Each 12 oz.

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The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving

Cheers

Rising Star winner Dulce Vida in 2023 launched its tequila-based RTDs in May 2023. Fast Track winner High Noon Sun Sips launched a tequila-based seltzer variety pack in 2023 with a “Sun’s Up” marketing campaign. Read her recent pieces RTD Trends in 2024 and Brandy and Cognac: Welcoming a New Generation.

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