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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). In fiscal year 2020, Diageo acquired a minority stake in Ritual through Distill Ventures. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

My rebellious side has embraced a love for Monday since 2020. Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4 Price: $39 / 23.7

Alcohol 98