From Dorm Room Shots to At-Home Aperitifs: Millennials Re-Embrace Pregaming
VinePair
OCTOBER 15, 2024
After all, inflation’s still up, and baseline adult beverage prices have been climbing since well before 2020 — up 1 percent at restaurants in the year ended December 2023, according to Technomic. If Mom was cooking, Dad would pop a nice bottle of white at 5 p.m. Why not stay in for happy hour instead? But will it be tiny and cost $25?
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