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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.

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Taste Test: Session IPAs

Imbibe Magazine

Slightly Mighty clocks in at 4 percent ABV and 95 calories and gets its full-bodied texture from monk fruit, a Chinese melon that’s also used to make zero-calorie sweeteners beloved by the keto set. percent ABV, it’s one of the lowest-proof beers in the category.

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

My rebellious side has embraced a love for Monday since 2020. Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch.

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25 Bartending Blogs That you should check out in 2022

Today's Bartender

Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Every day, alcohol-free bars are popping up around the world. Julia’s writing is fun, on trend, and necessary for any bartender to read in the 2020’s. Favorite Post : Tequila 15.