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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual ZeroProof appeared first on Cheers. the company says.
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual ZeroProof Non-Alcoholic Spirits. Ritual ZeroProof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.
Last week, Diageo announced that it had acquired Ritual ZeroProof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $39 / 23.7
When we explained that our zeroproof products have never been de-alcoholized, they said, “have you realized the implications of what you’ve done?” Then, it was just a given; we’re in Scotland, we’re proud Scots, we had to look at whiskey. I thought, “wow, this is it. Everyone else was on a different journey.
The brand’s Signature range includes blended, rye, and high-proof whisky expressions, alongside the well-aged ‘Master’ series, flavored whiskies, and even canned cocktails. million cases worldwide in 2019, earning Crown Royal the award of the World Whisky Brand Champion 2020.
Each spirit finishes with a pleasant, ginger-like kick that evokes the burn of full-proof alcohol, though we were most drawn to the Spirit of Tequila and the Spirit of Milano, the brands non-alc amaro. The palate is slightly watery, which is likely why the brand recommends a 50/50 split with your favorite cinnamon whiskey to lower the proof.
But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. It isnt just consumers who are interested in these types of zero-proof spirits, though bartenders are, too.
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