The Whiskey Wash

SEPTEMBER 16, 2024

Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.

Promotion 98

Promotion Promoter Bottling Scotch Whiskey 98

The Whiskey Wash

JULY 18, 2024

Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. The 12 Year Old Jetstream has only sold at auction 19 times, with the current record being £2,375 achieved at Whisky Hammer in November 2019.

Bottling 98

Bottling Whiskey Promotion Promoter 98

The Whiskey Wash

SEPTEMBER 18, 2024

This is a 211% increase in visitor numbers since 2019. There was almost no promotion surrounding the Glenfarclas Biohazard release, meaning that it has flown under the radar somewhat. Its unique ‘Made By The Sea’ single malt and the beauty of the island attracts over 180,000 visitors per year, according to Diageo.

Whiskey 52

Whiskey Bottling Promotion Promoter 52