2019 Promotion Scotch Whiskey 
The Whiskey Wash
SEPTEMBER 29, 2024
After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. In 2019, the first Lagavulin Offerman limited edition was released, exclusively available to the US market and distillery visitors.
The Whiskey Wash
SEPTEMBER 16, 2024
Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.
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The Whiskey Wash
JULY 18, 2024
Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. The 12 Year Old Jetstream has only sold at auction 19 times, with the current record being £2,375 achieved at Whisky Hammer in November 2019.
The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
The Whiskey Wash
SEPTEMBER 18, 2024
This is a 211% increase in visitor numbers since 2019. There was almost no promotion surrounding the Glenfarclas Biohazard release, meaning that it has flown under the radar somewhat. Its unique ‘Made By The Sea’ single malt and the beauty of the island attracts over 180,000 visitors per year, according to Diageo.
The Whiskey Wash
OCTOBER 22, 2024
The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle. Read the full article at Whisky At The Movies: Iconic Drams From The Silver Screen
The Whiskey Wash
JANUARY 26, 2025
Edrington has continued to promote the brands growth as a single malt brand opening a visitors centre in 2001, and positioning The Macallan at the forefront of the growing luxury and collectable whisky market. Edrington would become the major stakeholder in The Macallan, alongside minority shareholders William Grant & Sons and Suntory.
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