2019 IPA Zero-Proof 
VinePair
OCTOBER 1, 2024
Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019? With Seedlip already in its portfolio, why add another brand?
VinePair
JUNE 4, 2024
Bloating and burping are proof that life’s not always a gas. In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers. Highlighting a drink’s lack of carbonation is a smart sales pitch.
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