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The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019? Tune in for more.
In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers. Last year, the Morrisons created the tequila -driven Dad Water. We’ll go to a college bar and they’ll be like, ‘Oh, my mom loves it.
Dos Hombres Mezcal Founders Event The Breaking Bad actors Bryan Cranston and Aaron Paul cofounded Dos Hombres mezcal in 2019. Chef Plum paired an apricot and chili-glazed pork belly burnt ends and sunshine slaw chicharron with Two Roads Lil’ Heaven and Two Roads Jackpot Juice Hazy IPA.
According to the IWSR, inventory levels skyrocketed between December 2019 and December 2023 due to a jump in consumer demand during the height of the pandemic, and then further bolstered by supply chain disruptions. Tequila , though, is crushing it, and is expected to continue doing so with the help of premium-and-above expressions.
Modeled after a 1920s train car, Platform 18 serves cocktails like The Gibson Girl (gin or vodka, dry vermouth, sake, orange bitters, and lemon oil) and 54th Street Club (popcorn-infused reposado tequila, Cointreau, lime juice, togarashi, and pandan). Grey Hen takes cues from Prohibition-era Chinatown. UnderTow’s Fireside cocktail.
Other top cocktails at Bar Louie include the Wild Berry Margarita, with Don Julio blanco tequila, blackberry, strawberry, Truly Wild Berry seltzer, Twang nectarberry and blueberries, and the Pink Flamingo Paloma (Casamigos blanco tequila, Deep Eddy ruby red vodka, agave, lime and Fever-Tree sparkling grapefruit).
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