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Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers.

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Why Craft Breweries Are Still Launching Hard Seltzer Brands

VinePair

Among its medal-winning IPAs and pilsners, Green Cheek regularly offers multiple hard seltzers, including purple-tinted Lavender Lemonade. A new Seltz-Up flavor can generate the got-to-try-it excitement once associated with hazy IPAs. “We “They’re just like, ‘Oh man, seltzer is just continuing to decline. Local competitors are scant.

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