Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise
VinePair
JUNE 4, 2024
Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers.
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