Why Younger Consumers Aren’t Drinking Wine
Cheers
JANUARY 26, 2024
Why does the wine category struggle with Millennials and Gen Z? The wine industry had been on an upward trajectory since 1997, averaging growth levels over 2% through 2018, according to data from The Beverage Information Group , the data partner of Cheers magazine. But the rate of growth has decelerated since 2004.
Let's personalize your content