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By Mike Gurr, Vice President of Operations at Gruvi For 15 years, I was deeply immersed in the world of craftbeer. My trajectory in the beer industry—marked first by unbridled enthusiasm, a period of stagnation, and then great uncertainty—in many ways mirrors the industry’s own evolution.
By Mike Gurr, Vice President of Operations at Gruvi For 15 years, I was deeply immersed in the world of craftbeer. My trajectory in the beer industry—marked first by unbridled enthusiasm, a period of stagnation, and then great uncertainty—in many ways mirrors the industry’s own evolution.
Zamanian founded Rabbit Hole in 2012, and after seven years of growth and scaling, sold the majority to Pernod Ricard in 2019. My inspiration really has come more in the direction of culinary craftbeer, even wine producers. The result is one of Kentucky bourbon’s most recent and now-famous success stories.
The distillery’s portfolio was picked up early on by luxury wine distributor Wilson Daniels, which Kinstlick says ended up being the wrong move. “It In 2019craft distilling was hot and it was about how many new markets you could open. Not getting that dialogue cost us a lot.” “In It’s not that at all now.
Our joke is that we want to enjoy both the run and the beer.” Since 2019, Nocterra Brewing in Powell, Ohio, located about 20 miles north of Columbus, has incorporated adventure into its arithmetic mission: Beer + Outside = Nocterra. Finishing a run just starts the fun.
Wine tourism is a bonafide industry. But beer tourism? Even then, taking a vacation devoted to beer is a harder thing to justify. Nonetheless, there are stellar breweries around the country that bring beer nerds to their taprooms every year to score their most coveted releases. before his untimely passing in 2019.
Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. According to the IWSR, inventory levels skyrocketed between December 2019 and December 2023 due to a jump in consumer demand during the height of the pandemic, and then further bolstered by supply chain disruptions.
These are Alvarado Street Brewery’s 10th anniversary beers. The drink most associated with Monterey, CA, is wine. And for good reason – there are nearly 350 vineyards in Monterey County and in the town, along with neighboring Carmel, there are 18 wine tasting rooms.
China’s thirst for American craftbeer hasn’t yet peaked (unlike Americans’ own) and its drinkers’ interest is piqued. craft brewers (as defined by the BA) shipped some 12,000 barrels of beer to China in 2022, according to data assembled by the trade group. Chinese craftbeer imports from the U.S.
Those hard seltzer brands broke wide as a broadly appealing commodity that looked clearly different, becoming an easy-to-enjoy answer to all that complex craftbeer. As a business move for craft breweries, making hard seltzer seemed smart on the surface. Here’s a beer that tastes different, brewed right down the road.
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