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Modern Movements & Cultural Collaborations – Johnnie Walker in the 21st Century

The Whiskey Wash

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

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The 2024 Beer Growth Brands Award Winners

Cheers

It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. launched in 2019, is now available in 18 international markets. Coors Light was also recognized by our survey participants for Best Advertising & Promotion.

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The Mystery of The Macallan BAe Jetstreams

The Whiskey Wash

In the 1980s, The Macallan released two limited edition bottlings commissioned by British Aerospace plc (now BAE Systems ) featuring the twin turboprop aircraft, Jetstream 31. As far as I can see, there is no record of why this collaboration came about, the exact year of bottling, or the original retail price. million.

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Stag’s Leap Founder and Legendary Napa Winemaker Warren Winiarski Dies at 95

VinePair

The wine beat out a selection of France’s best Bordeaux bottles, which sent shockwaves through the world of wine and put all eyes on Napa Valley. Over his decades-long career, Winiarski promoted high-quality winemaking by publishing articles in national publications and speaking at wine symposia around the world.

Wine 97
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Ron Swanson’s Favorite Scotch: Your Ultimate Guide To Lagavulin & Nick Offerman

The Whiskey Wash

In an innovative collaboration, American actor Nick Offerman has partnered with Islay’s oldest distillery, Lagavulin , to release a series of limited Offerman Edition bottlings. Since 2019, Nick Offerman has actively collaborated with the distillery to create the limited Lagavulin Offerman releases, selecting samples and designing packaging.

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10 of the Best Wines From Virginia

VinePair

Its marketing manager, Anna Anderson, notes that while Chardonnay is the second most planted grape in Virginia, it’s not what people are necessarily looking for at a big wine event in France, where oceans of Chardonnay from France and elsewhere are promoted. percent is not over the top.

Wine 111
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Should The $7Billion Scotch Whisky Industry Worry About Cask Fraud?

The Whiskey Wash

Up to that point many cask investment companies had promoted the potential of cask investment by giving the 10 year average return rate as 582%. However this fabled number is actually the ten year average of 100 bottles of very rare and expensive whisky as reported by Knight Frank in their 2019 wealth report.