Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 107

Zero-Proof Aperitif Tequila Rum 107

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual Zero Proof appeared first on Cheers. the company says.

Zero-Proof 101

Zero-Proof Aperitif Alcohol Liquor 101

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.

Zero-Proof 98

Zero-Proof Aperitif Alcohol Liquor 98

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 97

Zero-Proof Aperitif IPA Alcohol 97

VinePair

JANUARY 7, 2024

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4 Price: $39 / 23.7

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

VinePair

JANUARY 9, 2025

We found that alcohol-free bitter aperitifs are often the most convincing, as their botanical-driven profiles are more easily replicated than other spirits categories. Of the five expressions available, we most preferred the aperitif alternative, which is a suitable swap for Campari.

Alcohol 116

Alcohol Zero-Proof Mocktails Aperitif 116

VinePair

MARCH 10, 2025

But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. It isnt just consumers who are interested in these types of zero-proof spirits, though bartenders are, too.

Bitters 88

Bitters Alcohol Zero-Proof Digestif 88