Spiritz

SEPTEMBER 27, 2024

Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States. Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

Zero-Proof 109

Zero-Proof Aperitif Tequila Alcohol 109

Chilled Magazine

JANUARY 16, 2024

The Big Apple, as the city is ironically nicknamed, is seeing a renaissance of classic cocktails like whiskey sours, martinis, and highballs. For Altair’s Roasted Apples cocktail, apple butter, apple brandy, and whiskey are brought together to create a velvet-like whiskey sour variation. The Big Apple.’ Lemon Juice.5

Highball 232

Highball Brandy Tinctures Head Bartender 232

VinePair

OCTOBER 1, 2024

The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019?

Zero-Proof 81

Zero-Proof Aperitif IPA Alcohol 81

VinePair

SEPTEMBER 25, 2024

Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. 1 non-alcoholic spirits brand in the U.S.,

Zero-Proof 81

Zero-Proof Aperitif Alcohol Liquor 81

Cheers

SEPTEMBER 26, 2024

Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes.

Zero-Proof 70

Zero-Proof Aperitif Alcohol Beer 70

VinePair

JANUARY 7, 2024

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $30 / 25.4

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

A Bar Above

JUNE 2, 2024

In 2019– in a completely unrelated decision, even pre-pandemic– they decided to cap their yearly production of Chartreuse at 1.6 ounce Irish Whiskey 1 ounce Sweet Vermouth.5 Copyright A Bar Above Greenpoint 2 ounces Rye Whiskey.5 We’re talking about global sales hitting over $30 million in 2022 (US dollars).

Liqueur 130

Liqueur Bitters Bar Aperitif 130