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Diageo acquires Ritual Zero Proof

Spiritz

Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States. Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019?

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Campari Buying Courvoisier

Cheers

The acquisition stands to make Cognac the fourth major leg of Campari Group, according to the company, along with aperitifs, bourbon and tequila. Courvoisier, along with Henessy, Martell and Rémy Martin, is one of the “big four” Cognac houses. The post Campari Buying Courvoisier appeared first on Cheers.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. 1 non-alcoholic spirits brand in the U.S.,

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A New Generation of Vermouth Puts Wine in the Spotlight

Imbibe Magazine

While Txakoli was in abundance, most of the vermouth being poured during the aperitif hour was from other parts of Spain and made using other wines. Second Billing For centuries, vermouth has played an essential role in European aperitif and culinary culture. The culture around vermouth is lovely. And we really like to drink it.

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In the Limelight: Apple

Chilled Magazine

At NYC’s beloved Dante (#1 Best Bar in North America, 2019 & 2020) , Beverage Training Director Renato Tonnelli, who was recently crowned 2023 US World Class Bartender of the Year, has reimagined the 90’s classic Appletini, highlighting the seasonal flavor to create a crisp, herbaceous and elegant drink. The Big Apple.’

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Diageo Acquires Ritual Zero Proof

Cheers

Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes.