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Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $38 / 16.5
But we also thought, “oh man, can we make a more caloric, denser, mocktail-y flavor profile?” The very first demo event I ever did was the fall of 2019 at a store maybe two miles away in San Francisco. What differentiates a sparkling water from a sparkling aperitif? And that’s great. I didn’t even know.
The soaring popularity has done wonders for innovation, pushing the category beyond what was once a handful of botanical waters and tinctured juices to full-fledged, ready-to-drink mocktails, functional beverages, and convincing booze-free spirits.
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