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Gin Trends in 2024

Cheers

Once the star of the cocktail scene, gin has never regained momentum since vodka took off in recent decades. But based on the number of new craft gins and unique expressions hitting the market, and a few key gin acquisitions from major spirits players, the U.S. is warming to gin once again — for real this time.

Gin 109
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Diageo acquires Ritual Zero Proof

Spiritz

Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States. Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual).

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019?

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. 1 non-alcoholic spirits brand in the U.S.,

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In the Limelight: Apple

Chilled Magazine

At NYC’s beloved Dante (#1 Best Bar in North America, 2019 & 2020) , Beverage Training Director Renato Tonnelli, who was recently crowned 2023 US World Class Bartender of the Year, has reimagined the 90’s classic Appletini, highlighting the seasonal flavor to create a crisp, herbaceous and elegant drink.

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Diageo Acquires Ritual Zero Proof

Cheers

Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes.

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Bobbie’s: A slice of Dante NYC has just landed in Double Bay

Australian Bartender

Located in the basement of the iconic Gaden House in Double Bay, Bobbie’s is a joint venture with the Perrys’ longtime mates, Linden Pride and Nathalie Hudson, known for their Dante bars in New York City and Los Angeles (voted #1 World’s Best Bar in 2019).