Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

Zero-Proof 101

Zero-Proof Aperitif Alcohol Liquor 101

Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Zero-Proof 107

Zero-Proof Aperitif Tequila Rum 107

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

Zero-Proof 98

Zero-Proof Aperitif Alcohol Liquor 98

Dry Atlas

JUNE 26, 2024

In 2019, Taylor launched Bartender Rental, a mobile bar service that quickly became known for its quality, creativity, and unique ability to craft memorable moments through cocktails. Embracing a sober lifestyle, he discovered the profound impact of removing alcohol not just from his life but from his craft.

Mixologist 98

Mixologist Alcohol Bar Zero-Proof 98

VinePair

JANUARY 7, 2024

In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. Could this be Diageo buying up any potential competition to Seedlip, a brand that’s been in the portfolio since 2019? With Seedlip already in its portfolio, why add another brand?

Zero-Proof 97

Zero-Proof Aperitif IPA Alcohol 97

VinePair

JANUARY 3, 2024

And while the non-alcoholic beer and spirits categories have been churning out solid options for years, the non-alcoholic wine space is relatively new. Read on for the 10 best non-alcoholic wines we tried this year. This blend of Grüner Veltliner and Gelber Muskateller from Studio Null in Lower Austria is proof of that.

Alcohol 105

Alcohol Wine Zero-Proof Bottling 105