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Years before the Cambrian explosion of alcohol-free beverage options, Detroit-based Casamara Club started making what they dubbed “leisure sodas.” ” Their botanically laced beverages offered complex, not-too-sweet flavors perfect for when you wanted to sip something special, sans alcohol.
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On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.
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