The Whiskey Wash

OCTOBER 6, 2024

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

Promotion 52

Promotion Promoter Bottling Whiskey 52

The Whiskey Wash

JUNE 14, 2024

Their surprise performance wowed the crowds at the Distillery during Fèis and we’re excited to see our partnership flourish and mature, allowing us to access a completely new audience in the places Skerryvore’s tour will take them to as they promote Scottish music and culture.”

Promotion 93

Promotion Promoter Bottling Scotch Whiskey 93

The Whiskey Wash

MAY 26, 2024

As such, if a distillery is attempting a luxury rebrand (think Dalmore circa 2004 and Macallan circa 2018) then releasing old stocks can be an effective way of signaling the arrival of a new era for the distillery. Chanel Egoiste, a luxury fragrance for men, was advertised in a famous commercial in 1990.

Bottling 96

Bottling Promoter Promotion Club 96

The Whiskey Wash

JULY 18, 2024

Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. Even more mysterious than its Jetstream counterpart, I can only find one record of this bottle ever having sold at auction in 2018 for £1,750.

Bottling 98

Bottling Whiskey Promoter Promotion 98