The Whiskey Wash

OCTOBER 6, 2024

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

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Promoter Promotion Bottling Whiskey 52

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. You can see a clip from the episode at the bottom of this article.

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The Whiskey Wash

OCTOBER 22, 2024

The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle. As Jack Nicholson’s character, Jack Torrance, descends into murderous madness he is seen drinking Jack Daniels in the hotel’s haunted bar.

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The Whiskey Wash

MARCH 8, 2025

On the 1st of January 2000, the Ardbeg Committee a worldwide group of fans and enthusiasts was officially founded, promoting knowledge and enjoyment of Ardbeg and with the aim of ensuring the Ardbeg distillery never closes again.

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Promotion Promoter Bottling Wine 66

The Whiskey Wash

JANUARY 26, 2025

Edrington has continued to promote the brands growth as a single malt brand opening a visitors centre in 2001, and positioning The Macallan at the forefront of the growing luxury and collectable whisky market. Edrington would become the major stakeholder in The Macallan, alongside minority shareholders William Grant & Sons and Suntory.

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Bottling Promotion Promoter Whiskey 97

The Whiskey Wash

JANUARY 5, 2025

The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.

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