Christine Cooney, French American Spirits Importer Gets Knighted
Chilled Magazine
JANUARY 8, 2024
Heavenly Spirits has been the number-one importer of Armagnac (in volume) in the United States for the past 14 years.
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Spiritz
SEPTEMBER 22, 2024
The Ponda Distillery, revived in 2017, now features a 6KLPD capacity distillery with over 25,000 casks in maturation. Experience Home & Flavour Market is expected to open at the revived Ponda Distillery in Goa, offering distillery tours, a microbrewery experience, and collaborative projects with Indian and global spirits makers.
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Imbibe Magazine
MAY 2, 2024
In 2017, Steven Liles—a career bartender then working at Smuggler’s Cove in San Francisco—was named Bartender of the Year as part of that year’s Imbibe 75. Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. Much love, Steven.
VinePair
DECEMBER 18, 2024
For my book New York Cocktails, published in 2017, I included Francine (born and raised in the Washington, D.C. For several years she worked for the Peruvian cultural council promoting their national exports, particularly Pisco , but also products like quinoa and Inka corn chips.
Spiritz
SEPTEMBER 26, 2024
The Knighthood of the Brewers’ Paddle is one of the world’s oldest guild traditions, dating back to the 14th century, and celebrates individuals who have significantly contributed to the promotion and preservation of Belgian brewing traditions.
The Whiskey Wash
MAY 21, 2024
Also included in the top prize was $500 in cash, seasonal menu inclusion at Acme Feed & Seed, a cocktail set from Cocktail Kingdom, and promotion via Tennessee Whiskey Trail outlets. The Tennessee Whiskey Trail was launched in 2017 and partners with over 30 distilleries across the state to provide unique experiences to whiskey tourists.
The Whiskey Wash
SEPTEMBER 10, 2024
The hilarious promotional video features Bottas himself asking “What is fast?” He has previously driven for Williams and Mercedes, partnering Lewis Hamilton from 2017 until 2021. and concluding, “I am fast.” He has ten race wins to his name, and 1,797 career points.
Spiritz
FEBRUARY 22, 2024
Rakshay is now working on promoting his product across India; targeting consumers who are bold, expressive and sophisticated. Market Insights and Funding Since Rakshay owns bars and restaurants, he had been witness to the upswing of the tequila and mezcal categories in India, since 2017.
The Whiskey Wash
APRIL 24, 2024
About The Tennesee Whiskey Trail Officially launched in 2017, the Tennessee Whiskey Trail features over 30 distilleries across the state, offering visitors a glimpse into the art of whiskey production from grain to glass. There will also be light bites from Acme Feed & Seed as well as live music from Timbo & BooRay.
The Whiskey Wash
SEPTEMBER 19, 2024
Talisker Skye boasts a collection of awards, including Silver at The Scotch Whisky Masters (2015), Gold at the International Wine & Spirit Competition (2017), as well as a Bronze Medal at the World Whiskies Awards (2018). But don’t worry, this does not affect anything we promote. What Awards Has Talisker Skye Won?
Cheers
FEBRUARY 26, 2024
Madeline Maldonado WINE: Balma Brut Nature Reserva Mas Bertran, Xarl-lo, Macabeo, Parellada — Classic Penedes 2017 ($16 a glass) WHY: I love bubbles, and they can be enjoyed to start a meal, to enjoy with food and at the end of the meal. Madeline Maldonado, lead sommelier, Mercado Little Spain in New York.
VinePair
DECEMBER 28, 2023
What’s striking is that distilleries continued to package and promote their whiskey in a way that went above and beyond what a medicinal whiskey would entail.” What’s striking is that distilleries continued to package and promote their whiskey in a way that went above and beyond what a medicinal whiskey would entail,” Risen says.
The Whiskey Wash
AUGUST 20, 2024
Sir’ is the name of one of Beyoncé’s twins (the other being Rumi, born in 2017). But as much as I used to enjoy cognac and promoted a lot of people’s liquor brands, she was like, ‘The next time I see you, you better have your own. Perhaps we can also expect some more context surrounding the name of the brand.
VinePair
JULY 18, 2024
From 2017 to 2021, overall wine exports increased by a whopping 67.2 The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. is comparatively straightforward” thanks to a bilateral trade promotion agreement. In fact, the increase in demand for wine is quite impressive.
VinePair
OCTOBER 17, 2024
Six months later, he got promoted to a brewing position. In 2017, that path took shape. “I had to work at Fry’s Electronics selling TVs to make up for the drop in pay,” Gallanosa recalls. “It It was a tough start to my career, but well worth the effort.” in Northern California.
Cheers
FEBRUARY 8, 2024
Despite the hard seltzer craze we witnessed from 2017 to 2021 which was malt-driven, spirits-based products have actually grown faster, just off a smaller base,” said Lodewijks. Marten Lodewijks, head of consulting – Americas at IWSR Drinks Market Analysis, presented additional data on the overall RTD category. or $599 million to $2.8
The Whiskey Wash
OCTOBER 6, 2024
Promoting Whiskey Differently: SPEY “Since I started Spey, the whisky landscape has undergone remarkable evolution including overturning outdated stereotypes and perceptions,” begins Jennifer Robertson, Founding Partner of SPEY, a Speyside based advertising agency that prides itself on doing things a little differently.
The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
Dry Atlas
JANUARY 22, 2024
After reconnecting in 2017, we were very fortunate to welcome a son to the world in 2021. So, I wanted to focus on helping normalize and promote non-alc beer in the hospitality world. The pandemic obviously gave me time to reassess, but the more significant change was the start of my family. She was a regular at my first bar, Bua.
The Whiskey Wash
JULY 26, 2024
million liters is mostly focused on a select number of vintage releases and the internationally promoted blend Hankey Banister. Rosebank remained inactive until the “reopening” was announced under new owners in 2017. Their modest capacity of 1.8 It took until 2023 for the distillery to start producing whisky again.
PubClub
FEBRUARY 13, 2024
Visit Potter-Tioga has helped to grow tourism and drive economic development in the region since 2017. The organization works closely with community members, partners with local businesses, and promotes year-round events and attractions. Enjoy miles of trails, beautiful state parks and forest districts, perfect for outdoor adventures.
VinePair
AUGUST 9, 2024
Vanderpump also launched a separate line of wines in 2017 with the release of her flagship expression, Vanderpump Rosé. Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S.
PubClub
FEBRUARY 5, 2024
After the parade, we will continue to promote Chinese New Year events, including the Lunar New Year fireworks display. Pang Yiu-kai, HKTB Chairman , said, “We have brought some of the world’s hottest performers to the party to spice up the parade and transform this traditional festival into an international mega event.
VinePair
JULY 1, 2024
And it worked — between 2017 and 2018, Aperol sales climbed 48 percent. While promoting the first season of “House of the Dragon,” a prequel to the critically acclaimed “Game of Thrones” series, the actor shared that their preferred drink is a variation of the Negroni, more specifically a Negroni Sbagliato , with Prosecco in it.
PubClub
MAY 28, 2024
After 15 years at Eldora, Hunter joined snowcat manufacturer Prinoth, as Director of North American sales, and joined Steamboat in 2017 as Vice President of Mountain Operations. Tom Ski Area in Holyoke, Mass., and moved to Colorado in 1997, eventually becoming Eldora Mountain Resort’s Director of Operations in 2004.
PubClub
SEPTEMBER 23, 2024
Since 2017, Hyatt has doubled its number of luxury rooms, tripled its number of resort rooms, and quintupled its number of lifestyle rooms globally. Designed to support holistic guest and group wellbeing, Hyatt also inspires discovery and promotes rejuvenation though the World of Hyatt FIND Experiences platform.
Bar Magazine
FEBRUARY 1, 2024
In 2017, London Competitions got introduced – with separate competition for London Wine , London Spirits and London B eers – by the Beverage Trade Network. London Spirits allows us to do this and provides us with greater confidence in promoting our products especially when we know they are of a gold standard.
Dry Atlas
JANUARY 22, 2024
After reconnecting in 2017, we were very fortunate to welcome a son to the world in 2021. So, I wanted to focus on helping normalize and promote non-alc beer in the hospitality world. The pandemic obviously gave me time to reassess, but the more significant change was the start of my family. She was a regular at my first bar, Bua.
Old Liquors Magazine
MAY 30, 2023
On the one hand, such dishes and drinks are just as commonly used for promotional purposes as they are for the enjoyment of a restaurant’s clientele (nothing pulls in the elite crowds like a record-breaking morsel, after all). Originally posted 2017-10-27 05:19:58. The future of food and drink is sure to bedazzle like never before.
Taste Tequila
JUNE 12, 2020
But the first marketed añejo didn’t arrive until 1917 with Jose Cuervo’s “Supremo Tequila Añejo” called Cuatro Letras, promoted in its time as “a fine substitute for the better Cognacs,” according to Genoways. Despite this history, producers are just starting to play with a larger range of styles.
Chilled Magazine
MARCH 20, 2025
After World War II, people associated anything red with promoting communism, i.e., McCarthyism and the Second Red Scare. In 1945, the humble drink first appeared in print as the Red Devil cocktail in Ocean Sprays newsletter: With cranberry juice, he adds vodka, a dash of fresh lime and comes up with a Red Devil cocktail.
Imbibe Magazine
APRIL 8, 2025
Armstrong Roberts/Alamy Yet American dairy groups continued to promote as much as a quart of milk each day for children. When inventor Frederick Osius brought his patented Miracle Mixer to radio personality Fred Waring, the bandleader bankrolled production and relentlessly promoted it, changing its name to the Waring Blendor.
Chilled Magazine
MARCH 4, 2024
This is why there is no difference between EU & US Absinthe, respectively 35 ppm and 10 ppm, an argument often used to promote European Absinthe over American Absinthe. Absinthia’s first product, the Organic Absinthe Blanche Superieure under the brand AbsinthiaTM, made its debut in bars, restaurants, and bottle shops in 2017.
The Whiskey Wash
JULY 6, 2024
Macallan’s continuing success is built upon the foundation of creative and distinctive advertising campaigns, promoting high quality luxury whisky through artistic and innovative design. The Macallan brand has become synonymous with luxury whisky, with rare and collectable bottlings commanding enviable prices on the secondary market.
VinePair
JUNE 10, 2024
Over his decades-long career, Winiarski promoted high-quality winemaking by publishing articles in national publications and speaking at wine symposia around the world. in 2017 for his global efforts to showcase and preserve the quality and history of California wine.
The Whiskey Wash
SEPTEMBER 29, 2024
After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. You can see a clip from the episode at the bottom of this article.
VinePair
FEBRUARY 8, 2024
Last year Molson Coors tried to do way too much in its Super Bowl return, and the result was a limbic-capitalism fourway promoting Miller Lite, Coors Light, Blue Moon, and sports betting. Cool J as conductor. This year, it isn’t trying hard enough (though the brief on-screen dig at Corona showed some promise.) A rerun already?
VinePair
MAY 8, 2024
I haven’t had health insurance or visited a doctor’s office since I left my job in the publishing industry in 2017. Like the time I appeared in a promotional video filmed at the Campari Academy in Milan sharing my thoughts on why America is mad for amaro. ” My doctor was less than sympathetic and borderline cruel.
The Whiskey Wash
OCTOBER 22, 2024
The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle. As Jack Nicholson’s character, Jack Torrance, descends into murderous madness he is seen drinking Jack Daniels in the hotel’s haunted bar.
Cheers
APRIL 29, 2024
Mark Wahlberg, a principal investor in the brand, drew mass attention to Flecha Azul at every stop of the ‘Enjoyed Everywhere’ promotional tour, driving more earned media than we could have imagined,” says Lauren Ryan-Kiyak, senior vice president, marketing for WES Brands, which is behind the Rising Star winner. “In
Imbibe Magazine
JANUARY 6, 2025
says Timothy Sullivan, pointing to the growing domestic industry, with new breweries opening regularly.Enamored by the complexity of sake, Sullivan has spent the past two decades exploring, learning, and promoting the category. But to more fully understand sake, he wanted to brew it himself, founding Den Sake Brewery in Oakland in 2017.
Chilled Magazine
NOVEMBER 28, 2024
Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet.
The Whiskey Wash
APRIL 1, 2025
The prestigious honor was presented at the 2025 DISCUS Annual Conference last week, celebrating Brenner’s contributions to industry promotion, advocacy, and community service through her pioneering organization. ” Under Brenner’s leadership, WOTVS has expanded beyond networking to create lasting institutional change.
The Whiskey Wash
MARCH 31, 2025
” The property, built in 2017, combines rustic charm with modern distilling functionality. For those interested in exploring this unique property listing or learning more about the promotional campaign, additional information is available at www.whiskeyandwaffle.com.
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