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Diageo India to promote alcobev startups

Spiritz

The Ponda Distillery, revived in 2017, now features a 6KLPD capacity distillery with over 25,000 casks in maturation. Experience Home & Flavour Market is expected to open at the revived Ponda Distillery in Goa, offering distillery tours, a microbrewery experience, and collaborative projects with Indian and global spirits makers.

Promotion 109
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First Knighthood of the Brewers’ Paddle from India for Amit Agarwal

Spiritz

The Knighthood of the Brewers’ Paddle is one of the world’s oldest guild traditions, dating back to the 14th century, and celebrates individuals who have significantly contributed to the promotion and preservation of Belgian brewing traditions.

Beer 109
professionals

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Remembering Steven Liles

Imbibe Magazine

In 2017, Steven Liles—a career bartender then working at Smuggler’s Cove in San Francisco—was named Bartender of the Year as part of that year’s Imbibe 75. Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. Much love, Steven.

Bartender 289
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Christine Cooney, French American Spirits Importer Gets Knighted

Chilled Magazine

Heavenly Spirits has been the number-one importer of Armagnac (in volume) in the United States for the past 14 years.

Brandy 222
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Modern Movements & Cultural Collaborations – Johnnie Walker in the 21st Century

The Whiskey Wash

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

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WhistlePig Invites You To Sip Slow Whilst Valtteri Bottas Drives Fast With New F1 Rye

The Whiskey Wash

The hilarious promotional video features Bottas himself asking “What is fast?” He has previously driven for Williams and Mercedes, partnering Lewis Hamilton from 2017 until 2021. and concluding, “I am fast.” He has ten race wins to his name, and 1,797 career points.

Gin 105
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Stag’s Leap Founder and Legendary Napa Winemaker Warren Winiarski Dies at 95

VinePair

Over his decades-long career, Winiarski promoted high-quality winemaking by publishing articles in national publications and speaking at wine symposia around the world. in 2017 for his global efforts to showcase and preserve the quality and history of California wine.

Wine 98