Mezcal Amaras’ Luis Nino de Rivera Mesta on Trends, Challenges, and the Future of Mezcal
Drinkhacker
JANUARY 1, 2024
As the brand manager of whiskeys and white spirits, I had heard of mezcal only a few times during my tenure there. Another trend is that larger companies began entering the category in 2014, gaining strength in 2017, despite the category’s relatively small size. This is still at a small scale but is on the rise.
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