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Craft Breweries Are Simplifying to Broaden Interest

Imbibe Magazine

In 2017, Andro Chung co-founded Dyke Bar Takeover to bring pop-up queer parties and LGBTQ+ artists to straight bars and spaces. They bonded over their love of beer, lamenting that few mainstream beer brands catered to the queer community outside of Pride Month. This is a new market for craft beer.”—Sarah

IPA 246
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Taplines: How Non-Alcoholic Beer Got Cool

VinePair

The story of non-alcoholic (NA) beer in America actually begins with Prohibition. While some breweries repurposed their refrigeration units and pivoted into the dairy business, many others turned to “near beer” — brews containing 0.5 percent alcohol or less — to stay afloat. Tune in for more.

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Fertilized by Opportunity and Innovation, Cider Is Expanding Its Appeal

Imbibe Magazine

It was pigeonholed as a drink for kids,” says Alex Doman, the co-founder and CEO of AVEC Drinks , which makes an alcohol-free cider flavored with cardamom. Craft beer distorts the concept of locality. People aren’t beer drinkers, cider drinkers, wine drinkers, or spirit drinkers,” says co-founder Larsen.“They’re

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The Inevitable Rise of Beer Spas

VinePair

Much like wine baths in the early aughts, beer baths have become a full-fledged staple in the world of wellness tourism, and the timing makes sense: With the rise of adaptogenic “social” RTDs, non-alcoholic aperitifs, and even hype-y insulated mugs for staying hydrated, the drinks-wellness Venn diagram often feels like a circle.

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Niche Sports and Games Are Helping Breweries Score Big

Imbibe Magazine

Integrating activities creates “a healthier approach to alcohol.” Wallenpaupack Brewing opened in 2017 in Hawley, Pennsylvania, in the Pocono Mountains, a popular family vacation destination. “So People now play sports “pretty much from sunup to sundown,” Ashburn says. Not everyone wants to spend afternoons analyzing tasting flights.

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The Evolution of the IPA, from 19th Century England to Now

VinePair

The beer may not be as “hazy” as more modern examples of New England IPAs, but it ran so the rest of the category could fly. Building on the recipe for Pliny the Elder, Cilurzo beefed up the hop profile and alcohol content to brew Pliny the Younger. Since 2005, Russian River has been releasing batches once a year.

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The State of American Whiskey in 2024

Cheers

Writing this feature in 2024, I’m tempted to recycle a similar piece I did on craft beer circa 2017. It’s not uncommon to say that the whiskey industry is five to seven years behind craft beer in terms of trends. Will the industry fall into a similar trap as what has happened with craft beer?

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