The Whiskey Wash

OCTOBER 19, 2024

The Johnnie Walker brand continues to emphasize travel and exploration, with Diageo promoting the brand by launching the Voyager, a 1920s 1920s-style yacht that sailed through Asia between September 2012 – March 2013, hosting a number of events at different destinations onboard.

Bottling 98

Bottling Promotion Promoter Bar 98

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. The Lagavulin Distillery celebrated 200 years of production in 2016. You can see a clip from the episode at the bottom of this article.

Rum 97

Rum Beer Promotion Promoter 97

The Whiskey Wash

OCTOBER 22, 2024

The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle. Star Trek Beyond (2016) – Glenfiddich 30 Year Old It is good to know people will still be enjoying whisky in the 23 rd Century.

Bottling 98

Bottling Vodka Brandy Promotion 98

The Whiskey Wash

NOVEMBER 24, 2024

As knowledge of whisky, cask types, and maturation increased amongst enthusiasts the industry redefined the means by which limited edition bottlings were marketed and promoted. Launched at Halloween in 2016, the fifth Black Bowmore 50 Year Old edition consisted of 159 bottles, with a retail price of £16,000.

Bottling 52

Bottling Promotion Promoter Scotch Whiskey 52

The Whiskey Wash

JANUARY 5, 2025

The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.

Promotion 98

Promotion Promoter Bottling Alcohol 98