Craft Breweries Are Simplifying to Broaden Interest
Imbibe Magazine
SEPTEMBER 23, 2024
Craft brewing is known for maximal flavors and naming conventions—sometimes quirky, sometimes cringe. Beer’d Brewing ’s Check Out My Trapper Keeper IPA and Against the Grain’s Citra Ass Down double IPA exist in the same beverage universe. “It Sometime in the 2010s, consuming craft beer turned into a personality trait.
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