Is Craft Vodka Ready for Its Moment?
VinePair
SEPTEMBER 24, 2024
Distillers just getting started needed ready cash flow, and the unaged neutral spirit — America’s top-selling category — gave them something to offer consumers while their whiskey matured. But, Little says, the vodka was “an afterthought”; whiskey was always the focus. Once ubiquitous, craft vodka soon gave way to whiskey.
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