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Light Years: Has Britain Finally Fallen for Low-Calorie Beer?

VinePair

London’s latest beer crush is plastered all over various forms of public transit, from the Tube to double-decker buses. Beer But Better,” the advert for a brand called Prime Time reads. Big claims on London buses are nothing new, but this beer is worth a second look. or Australia, beers like this would be nothing special.

Beer 82
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San Diego Beer Week Sets November Dates For 2024 Celebration

PubClub

Local ladies enjoy a San Diego craft beer during the The Capital of Craft Beerfest. Photo: San Diego Brewers Guild San Diego’s annual celebration of its craft beers and breweries is set for 2024. Beer Week begins with a virtual kick-off toast at all Brewers Guild member locations on Friday, November 1 at 7:30 p.m.

Beer 52
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The 10 Most Ridiculous Booze News Stories From 2023

VinePair

So, in April, the California Milk Processor Board (CMPB) partnered up with actress Aubrey Plaza to promote a plant milk of its own: Wood Milk, supposedly made from tree trunks, roots, and branches. Germans across the country claimed instances of mid-size mammals breaking into their homes and surrounding buildings in search of food and beer.

Beer 98
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The Most Iconic Cease and Desist Cases in Drinks History

VinePair

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. However, he does admit that the letter was “perhaps, the most polite cease and desist ever written.”

Stout 105
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LIVE AWARDS ANNOUNCE PARTNERSHIP WITH CLUB SODA

Bar Magazine

Founded by Laura Willoughby in 2015, Club Soda is the leading voice of the mindful drinking movement. This will include making available alcohol-free choices during the pre-drinks reception, on individual tables during the ceremony, and during the afterparty which will include beer, wine and cocktails.

Club 52
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DOUBLE DUTCH WIN KING’S AWARD FOR ENTERPRISE

Bar Magazine

The King’s Awards for Enterprise (previously known as the Queen’s Award for Enterprise) aims to celebrate and promote outstanding achievements across various sectors. Since its inception in 1966, these awards have been a symbol of excellence and innovation in British industry.

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FREE GUIDE TO HELP PUBS AND BARS BOOST SALES OF LOW AND ALCOHOL-FREE DRINKS

Bar Magazine

The alcohol-free beer market is expected to double over the next ten years. In particular, where sufficient consumer demand supports, for low and no beer served on draught as a way for those who are seeking low and no options to enjoy the full pub experience.”

Pub 52