Fertilized by Opportunity and Innovation, Cider Is Expanding Its Appeal
Imbibe Magazine
AUGUST 26, 2024
It was pigeonholed as a drink for kids,” says Alex Doman, the co-founder and CEO of AVEC Drinks , which makes an alcohol-free cider flavored with cardamom. He started at Angry Orchard in 2015 and starred in TV commercials for the country’s largest cidery. They’re beverage-alcohol drinkers.” There’s alcohol in that.’
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