Fertilized by Opportunity and Innovation, Cider Is Expanding Its Appeal
Imbibe Magazine
AUGUST 26, 2024
A person-by-person palate shift helps Alma’s cultivate a customer base crossing over from sour ales or natural wines. Soham Bhatt and Jake Mazar founded Artifact Cider Project , now in Florence, Massachusetts, in 2014 to support Northeast orchards and elevate varieties like the McIntosh, a staple supermarket apple.
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