The Whiskey Wash

OCTOBER 19, 2024

Johnnie Walker Blue Label Limited Editions 2013 & 2014 In 2013, Johnnie Walker introduced concepts that would become enduring features of the Blue Label limited releases, designer collaborations, panoramic bottle artwork, and the long-running cities branding theme. Read part one here.

Bottling 98

Bottling Promoter Promotion Bar 98

The Whiskey Wash

MAY 13, 2024

From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme. In promotion, the brand has released the limited-edition, Ballantine’s True Music Icons, celebrating iconic and timeless artists and bands.

Nightclub 105

Nightclub Promoter Promotion Bottling 105

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. You can see a clip from the episode at the bottom of this article.

Rum 96

Rum Beer Promoter Promotion 96

The Whiskey Wash

APRIL 20, 2024

Bessie’s successful management of Laphroaig, combined with the curiosity value of being the only woman in a male dominated industry impressed the officials of the Scotch Whisky Association (SWA). 2014 Jim Beam and the company’s holding including Laphroaig are taken over by Suntory.

Inventory 99

Inventory Promoter Promotion Bottling 99

The Whiskey Wash

OCTOBER 22, 2024

Kingsman: The Secret Service (2014) – The Dalmore 1962 The Kingsman franchise is a series of action-comedy films, that follow the missions of Kingsman, a secret organization of well-dressed gentlemanly British spies. Read Mark’s article here to learn more.

Bottling 98

Bottling Vodka Brandy Promoter 98

The Whiskey Wash

NOVEMBER 24, 2024

As knowledge of whisky, cask types, and maturation increased amongst enthusiasts the industry redefined the means by which limited edition bottlings were marketed and promoted. The Final Black Bowmore: A Luxury Whisky Credit: Whisky-Online In 2014, the remaining ex-sherry cask whisky was ‘rediscovered’ and removed from Bowmore’s No.1

Bottling 52

Bottling Promoter Promotion Scotch Whiskey 52

The Whiskey Wash

JANUARY 5, 2025

The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.

Promoter 97

Promoter Promotion Bottling Alcohol 97