2014 Alcohol Promotion 
Cheers
SEPTEMBER 30, 2024
We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.
VinePair
JULY 1, 2024
According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.
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The Whiskey Wash
SEPTEMBER 29, 2024
After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. The Lagavulin Distillery is owned by the multinational alcoholic beverage company, Diageo. Finish: A gentle chili spice to finish”.
The Whiskey Wash
APRIL 20, 2024
By exploiting a legal loophole permitting medicinal alcohol, Ian Hunter famously exported Laphroaig to the United States at the height of American Prohibition. 2014 Jim Beam and the company’s holding including Laphroaig are taken over by Suntory. Laphroaig’s popularity began to grow across Europe, South America, and Canada.
The Whiskey Wash
JANUARY 5, 2025
The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.
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