Craft Breweries Are Simplifying to Broaden Interest
Imbibe Magazine
SEPTEMBER 23, 2024
Sometime in the 2010s, consuming craft beer turned into a personality trait. Acquiring, drinking, and discussing beer in granular detail became an all-consuming hobby. Pelican deemphasizes the easy-drinking, low-alcohol beer’s style parameters. “We This is a new market for craft beer.”—Sarah
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