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Johnnie Walker Blue Label Limited Editions 2013 & 2014 In 2013, Johnnie Walker introduced concepts that would become enduring features of the Blue Label limited releases, designer collaborations, panoramic bottle artwork, and the long-running cities branding theme. Read part one here.
The brand ventured into the flavored Scotch category, with the release of the lime-flavored ‘Brasil’ bottling in 2013. From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme.
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Following Skyfall’s release, a bottle of Macallan 1962, which had been signed by cast members including Craig and Bardem, was sold in a charity auction by Sotheby’s in 2013, raising £9,635. No emphasizes the pedigree and evolution of the Bond film franchise across 50 years, culminating in the release of Skyfall.
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