2013 Alcohol Promotion 
Bar Magazine
JULY 23, 2024
Founded in the UK in 2013, the partnership will allow the charity to further scale its presence, providing more people across the country with an important, positive social outlet to address loneliness. By partnering together, we aim to expand their impactful work by improving men’s wellbeing and raising awareness about alcohol moderation.
Spiritz
AUGUST 15, 2024
There is an increasing percentage of young professionals across India for whom premiumisation takes top billing when it comes to the choice of alcoholic beverage. Just as with many premium category alcoholic beverages available across the world, soju has its own story. The marketing strategy it adopts is important too.
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Chilled Magazine
MARCH 4, 2024
Absinthe is formally a Digestif, defined by Wikipedia as an alcoholic beverage served after a meal, traditionally believed to aid digestion even though there is not strong evidence to support this. I have hundreds of them, all sorted by base alcohol, on my website. That was a marketing gimmick in the 1990s. What can I mix it with?
The Whiskey Wash
APRIL 6, 2024
1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).
Imbibe Magazine
OCTOBER 21, 2024
He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. The current market desires wines with less concentration and alcohol, favoring lighter, more drinkable varieties. I have been amazed at the quality Criolla Chicacan produce,” says Zuccardi.
The Whiskey Wash
SEPTEMBER 29, 2024
In 2013, Offerman and the Parks and Recreation team approached Lagavulin to film Ron Swanson’s visit to the distillery, featured in the show’s sixth season two-part opening episode ‘London’. The Lagavulin Distillery is owned by the multinational alcoholic beverage company, Diageo. Finish: A gentle chili spice to finish”.
VinePair
AUGUST 9, 2024
Just look at the sheer number of alcohol brands launched in the past decade by Bravolebrities (Bravo celebrities, if you’re new here). Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S.
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