America’s Energy Drink Habit Is Fueling Big Profits, for Better or Worse
VinePair
NOVEMBER 24, 2023
Tim Riley first began reviewing energy drinks in 2021, when his wife joked that his habit of tasting sugary caffeine beverages with his skillset as a sommelier could make for a good TikTok bit. For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds).
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